Are you sending emails to pitch yourself onto some of your favorite, most dreamy podcasts? Only to hear ..welll…NOTHING back?
It feels defeating when you have high hopes for interview conversation, but never even get the chance to have the chat in the first place.
If this is you, I’d like to help.
I can’t emphasize this point enough. No one – and I mean NO ONE – wants to receive an email that 987897 other people are receiving, too.
If a guy you liked sent you a gift in the mail, you’d be pretty stoked about that, right?
Well, what if you found after the fact that he sent the EXACT same gift to FIVE other women?
It doesn’t mean quite as much at that point.
Same thing with pitching.
If you’re sending the same email over and over to different people, and just changing the name at the top of the email, the recipient notices. Trust me.
Take the ten extra minutes to add a personal note as to why this conversation is on-brand with their messaging and content. Be sure to include if there is a mutual contact, if there is one – and throw in a compliment of their work and impact.
Here is where people can get tripped up. They focus too much on the authority aspect – why they are the person for the job. And yes – this is absolutely important, BUT what the podcast host is really looking for is:
Why is this helpful to the show’s AUDIENCE?
The question the host is asking is:
Why is this helpful to my AUDIENCE?
HOW WILL THIS MESSAGE BENEFIT MY LISTENERS?
Make it ABUNDANTLY clear that you are solving the problem of their listeners.
Are you a health coach wanting to be on a personal development podcast? Showcase why healthy eating is a HUGE factor of the personal development story, how people can get really tripped up in this area, and the 4 ways you help listeners overcome poor eating habits to become their best selves.
Are you an expert on marketing wanting to be on an entrepreneurial podcast? Tell the host why your method is the thing their listeners are needing to hit the next breakthrough in their business.
Always be speaking to the pain points of the listeners – and how you help solve that.
Because at the end of the day, the host cares about providing value to the listeners.
Make it personal and include how you solve the listener’s pain points. Include these two things in your next email and let me know how it goes!
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